In February 2012, Anne Fontaine opened their doors to a new store in Zürich. Being next to the Hotel Savoy at Paradeplatz, Anne Fontaine is beautifully nestled in one of the best areas in Zürich. It’s the first store in Zürich and the 3rd in Switzerland, with branches in Lausanne and Genève.
The brand is produced in France and the accessories (belts and wallets)as well as handbags and sunglasses are made in Italy. Many pieces are handmade of the best quality leather and the design is really magnificent. Anne Fontaine also has a few exclusive pieces of jewelry and a small collection of cuff-links.
At first (22 years ago), Anne Fontaine started out with white blouses. Today there are white & black blouses in a basic collection, linen wear, scarfs, cocktail and event-wear, printed and colorful pieces as well as a stunning collection of collars. These collars are so beautiful ! Some are like pieces of jewelry, beautifully designed and decorated with sequence or Swarovski crystals.
The fabrics are mostly Pima cotton from Peru, often combined with Pima stretch, as well as linen, viscose, or silk. Needless to say, very comfortable to wear. At Anne Fontaine everyone will find something lovely, whether you are the more classic type, more feminine or more artistic. The detail in the Anne Fontaine designs are truly amazing. She plays with flowers, “vertiges” (rouching), double collars, double cuff-links, butterfly motives in “lace-like” fabrics, floral silks, leopard prints. Her range of separate collars will uplift any classic shirt. By adding one of these dramatic pieces you can change the look of a shirt, top or a plain cocktail dress within seconds.
Collars
What I find really neat, is the fact that most of the time the accessories has more than one use. For instance a necklace can also be used as an elegant belt, or an evening bag with a sling can be used as a clutch as well as a wallet and the sling becomes a lovely necklace ! This comes from the designers concern of the environment. Last year she also started the Anne Fontaine Foundation with a shopping bag made of PET bottles. A very durable bag and for each bag which you buy, 10 trees will be planted in the Brazilian rainforest. Preserving the rainforest – what a great idea !
Bags & Accessories
Worldwide Anne Fontaine has almost 90 branches and Zürich is one of the flagship stores. In Paris (Rue Saint Honoré) there is a lovely spa which you definitely need to visit. A special treatment is the four-hand massage and needless to say all products are natural. On the 8th of March we will have a small event to celebrate Women’s Day and to introduce our new Spring/Summer 2012 collection.
